Else Nutrition launches on Amazon Canada on the heels of 84% sales growth on Amazon.com

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A week after announcing 44% QoQ revenue growth driven by an 84% increase in Amazon.com sales, Else Nutrition launches on Amazon.ca

VANCOUVER, British Columbia, Aug. 22, 2022 (GLOBE NEWSWIRE) — ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) (“Other” or the “Company”), announces its launch in Canada on Amazon.ca.

Else was launched on Amazon.com in the United States in September 2020 and in less than 2 years has grown to an annual business of CAD 4 million. In this short time, Else’s offerings have grown from a single SKU to three product lines with over 15 SKUs. In its Q2 2022 financial results, Else reported exceptional results on the Amazon platform – an 84% increase in QoQ sales and the doubling of its community of loyal subscribers on the platform from 1,000 to nearly 2,000.

The launch of Else Amazon.ca includes a full line of Canadian-compliant products with compliant bilingual packaging, including toddler nutrition, vanilla and chocolate flavored milkshakes for children, and will be soon to be followed by supper cereals for babies 6 months and up in a few flavors.

Hamutal Yitzhak, co-founder and CEO of Else Nutrition, said, “We are very excited to enter the Canadian market and believe that Amazon.ca will be a key part of our growth strategy in Canada, as it has been in the United States. Canadian consumers have shown continued enthusiasm for our brand, and we are proud to be able to offer them plant-based, whole-food options for their toddlers and children through Canada’s leading e-commerce platform.

Ms. Yitzhak continued, “While Amazon.com and our own online store led our sales growth in the United States, followed by strong retail growth, in Canada we expect that online and retail sales grow together, in a truly omnichannel way, and at a steady pace. »

Canadians have shown a growing propensity to shop online, and Amazon.ca is the Canadian e-commerce market leader, with net e-commerce sales of US$9,818 million in 2021. Additionally, the space Canadian online grocery store has shown resilience and growth, as Canadians continue to shop for groceries online post-pandemic. A 2021 study conducted by Leger Research found that consumer demand for plant-based foods is growing in Canada. Recent data shows that two-thirds (67%) of Canadians eat plant-based foods frequently, and 31% of Canadians plan to eat more plant-based foods in the next year.

For more information visit: www.elsenutrition.com or @elsenutrition on Facebook and instagram.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. is an internationally expanding food and nutrition company focused on developing innovative, clean, plant-based food and nutrition products for infants, toddlers, children and adults. . Its revolutionary plant-based, soy-free formula is an alternative to the dairy-based formula’s own ingredients. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit in Milan. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, trading on the TSX Venture Exchange under the symbol BABY and is listed on the US OTC Markets QX board under the symbol BABYF and on the Frankfurt Stock Exchange under the symbol BABYF. symbol 0YL. Since launching its complete, plant-based toddler nutrition featuring whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful parent testimonials and reviews and has garnered support from national retailers Sprouts Farmers Market, and saw rapid sales growth. Else became the #1 best seller on Amazon in the fall of 2020 in the baby and toddler formula category. It recently won the ‘Best Dairy Alternative’ Award 2021 at the World Plant-Based Expo and was a Nexty Award finalist at Expo West 2022 in the Plant-Based lifestyle category.

Contact with Investor Relations:

RBMG – RB Milestone Group LLC
Trevor Brucato, General Manager
E : [email protected]

Lytham Partners, LLC
Mr Ben Shamsian
New York | Phoenix
E : [email protected]
Such. : 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are generally identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements regarding the expected dates for the filing of the company’s financial disclosure documents. These forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors that management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be accurate. Forward-looking statements made in this press release assume, among other things, the expectation that there will be no supply chain disruptions or failures as a result of COVID 19 and that the manufacturing agreement , brokerage and supply logistics with the company does not end. Actual results may differ from the estimates, beliefs and assumptions expressed or implied by the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

A graphic accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/22db4463-1895-4730-a574-ee039dce3755